HD - Logistics

Field: Logistics

Title: Regional Manager

Role: Corporate & Business Development

Dates: December 2016 - December 2017

Project Description

PROJECT SUMMARY

I had met the president of HDL through my development activities with Kier & Wright. I had been asked by him to perform consulting services for the development Hope Ranch. Through our engagement he wanted me to perform similar consulting and planning services for HDL.

Up to this point the President had been a one man show in charge of account managers, controlling, and corporate development. The company grew to a point where the president was no longer was able to adequately control the operations of the company, and he recognized that he had to create a new regional management position.

I was engaged to assist in the creation of the regional manager position, which was primarily responsible for controlling and monitoring, account manager supervision, and account improvement. I wore two hats in the company, the first was an operational role managing the region during me tenure. The second was to develop the position and the tools needed to manage at a regional level.

MEASUREMENT AND CONTROLLING

We set up system measurement procedures to record key performance indicators (KPI) across the company. We then created a standardized reporting process across the company which compiled the KPI datum into actionable weekly and monthly reports. We then trained our account managers to respond to the KPI reports with actionable onsite training, and feedback mechanisms to improve contractor and employee performance.

BUSINESS DEVELOPMENT

The controlling process then allowed us to develop the appropriate account and corporate business structures to correct the problems we were facing. I developed a corporate and account organizational business model, account level operating procedures, and job descriptions for account level managers and personnel.

OPERATIONAL EXECUTION

After the reporting and business structure was developed we then implemented the new business plan. This included hiring and/or training staff, instituting corporate oversight mechanisms, and standardizing client communications. Over the consecutive months I presided over ongoing system improvements, and controlling the business to ensure the company did not revert back to its previous state.

FIRM DESCRIPTION

Home Delivery Logistics, Inc. (HDL) is a leading home delivery management company specializing in the home delivery of large consumer products: furniture, appliances, electronics, computers and other items that require specialized handling.

Responsibilities

Develop the position of the Regional Manager. Create standard operating procedures. Create monitoring, controlling and reporting processes.
Management of three regional branches in Fremont, Livermore and Tracy with 10 employees. This included staffing plans, hiring, monitoring and controlling, and reporting.
Work directly with clients management staff at Ashley Homegoods, Mancini Sleepworld and LazyBoy with monthly reporting, trouble shooting and overall account management.
Management of 50+ sub contractors whose businesses performed home deliveries. This included coaching, negotiation, and assisting these small businesses in growing.

Accomplishments

Create Data Collection and Key Performance Indicators monitoring and reporting to improve employee and contractor performance.
Create an updated business model for both the account and corporate level of Home Delivery Logistics.
Hire and/or train requisite staff to implement the new model, and control it during the implementation period.

Clients include: