iUNU

Field: Computer Vision & Technology

Title: Director of Marketing & Development

Role: Marketing & Sales Development

Dates: January 2019 - December 2019

Project Description

Position Summary:

I was asked to join the company to build out the sales and marketing department.

FIRM DESCRIPTION:

LUNA combines computer vision and machine learning technologies to continuously build detailed models of individual crops, unique among millions, throughout the day. Using high resolution imagery, as well as real-time bioinformatics, LUNA monitors even the most minute changes in the health of individual plants, giving growers the precise knowledge they need for proactive management.

RESPONSIBILITIES:

Corporate development: Develop sales and marketing departments. Develop assets and libraries.
Marketing Operations: Overseeing marketing department. Planning, directing, and coordinating marketing efforts. Use research to develop, implement and measure strategies

ACCOMPLISHMENTs:

Because of my broad early-stage business skillsets I was able to build along side the CMO the business processes, workflows, organization structure, job descriptions, market research, customer persona’s and journeys, sales and marketing collaterals trade show collaterals, sales scripts, training materials and more.
We also helped extensively on the Series A financial raise, as well as the series B financial positioning and packaging. We completed a multiyear Sales and Marketing strategy and performa.