Pacific Pathways

Field: Mental Healthcare

Title: Partner, Director of Marketing

Role: Business Startup, Marketing & Sales

Dates: January 2020 - Present

Project Description

PROJECT SUMMARY

I met Brooke, the other founder of Pacific Pathways, in the fall of 2019. I was asked by a mutual relationship to consult Brooke on the financial modeling for his planned start up.

Brooke was a clinician who sold a thriving practice in Maryland to start Pacific Pathways. We went through many ideations of the company, from purchasing a dilapidated campground in Maryland to house the business, to finally deciding on a program in the north bay area.

I was brought on as a junior partner, and tasked with many of the non-clinical business development projects. I helped develop the facilities, built the sales and marketing department, and did most of the financials and business strategic planning and analysis.

FIRM DESCRIPTION

Pacific Pathways is a residential program for young adults with a primary mental health diagnosis who may also have challenges with substance use. Pacific Pathways focuses on recovery from mental and emotional health challenges using evidence-based Dialectic Behavioral Therapies and psychiatric support. In their free time residents will enjoy immersive experiential, educational, and wellness activities located in the beautiful Bay Area.

Responsibilities:

Sales and Marketing - Development of all the go-to-market strategy, employee hiring and management, design-development of marketing collaterals, design and implement S&M processes, scripts and templates, and determining the KPI reporting & control systems
Tenant Improvements - Design and construction ok our residential and office environments.
Business Development - Specialized startup activities

Accomplishments:

Design and manage a complex high-quality touch pipeline to referral sources for clients. Conduct an 8 stage communication plan. over 10,000 unique touches in the first three months including direct calls, mailers, gifts & swag, and virtual tours.
Active pipeline of 2,200 referral sources, 120 developed into active referral sources producing dozens of clients in our sales pipeline, and a consistant client flow.