Insight Editions
Field: Publishing
Title: Consultant
Role: Sales & Marketing Consultant
Dates: January - February 2019
Project Description
PROJECT SUMMARY
I was asked initially to come into Insight to improve the use of their CRM within the company. This included a needs analysis, stakeholder interviews, employee shadowing, workflow mapping, and assessing the CRM’s ability to support the Sales Departments needs.
We developed an updated sales workflow, and are working on having the CRM comport with the desired goals.
With E-marketing we censused the businesses B2B E-Communication Needs, set up email , a campaign schedule, and workflow processes in the organization. We also cleaned up their 100k+ mailing lists, updating the segmentation, tags and engagement strategies.
FIRM DESCRIPTION
Insight Editions creates illustrated books of distinction that celebrate cultural milestones in entertainment, history, and the arts. These lavishly produced and visually stimulating volumes are dedicated to the skillful interplay of word and image. Elegant and informative, books from Insight Editions showcase the best of art and photography in exquisite presentations of the bookmaker’s craft.
RESPONSIBILITIES:
Review and enhance sales pipeline, reporting process and employee leanflow flow.
Train and implement new sales process.
Develop and enhance the E-marketing Department
Sales Department Development
